Victoria Panshin · Product designer & product owner
CurlyDesigner Studio helps teams turn ambiguity into useful, accessible products—from research and product direction to interfaces, websites and scalable design systems.
Product strategy, research, interaction design, accessibility and reusable system patterns.
View case studySelected experience
01 / Selected work
Each engagement starts with a different mix of evidence, constraints and ambition. These case studies show how research, systems thinking and visual craft work together.
A clearer cross-platform system for security, communication and device-management workflows used in high-stakes enterprise environments.
Observation and journey mapping identified where feedback could fit naturally into a hospitality experience instead of interrupting it.
A family-boutique ecommerce experience that keeps shopping familiar while giving a distinctive product brand room to feel memorable.
A mobile ordering concept that brings several recognizable TJX brands into one coherent internal product experience.
Additional work
Brand, campaign and spatial work that extends the practice beyond product screens.
02 / Services
Engagements are shaped around the problem, not a fixed package. The common thread is clear thinking, accessible execution and systems that can grow.
Research, framing, flows, prototypes and interface design for products where clarity and usability matter.
Strategy, structure and responsive design for businesses that need a clearer digital front door and customer journey.
Reusable patterns and connected experiences that align product, service, brand and implementation teams.
03 / Approach
The work stays transparent from evidence to implementation, with decisions made at the right level before detail is added.
Understand the business context, users, evidence, constraints and what success should mean.
Define the right problem, prioritize opportunities and align the experience before polishing screens.
Shape flows, concepts, prototypes and visual systems; test assumptions early and iterate deliberately.
Refine the system, document decisions and support implementation so the design works in practice.
04 / The studio
CurlyDesigner Studio is led by Victoria Panshin, a product designer and design educator with experience across enterprise software, ecommerce, services and connected physical-digital environments.
The studio model keeps the work direct: the person framing the problem is also the person designing the solution and supporting the team through implementation.
“Victoria was deliberate, collaborative, and consistently focused on creating the best experience.”
05 / Start a conversation
Bring the business problem, product challenge or early idea. We’ll clarify what needs to change and the most useful way to design it.
victoria@curlydesigner.com Connect on LinkedIn